Our achievements in the Sports & Leisure sector
The sports and leisure sector must constantly offer unique experiences, surprise its customers and innovate.
Whether for pop-up stores, VIP events or stands, L’Architecture Communicante’s team puts all its creativity and expertise at the service of the biggest brands to create unforgettable moments.
Roland Garros
Event space
Installation of a 75 m² VIP box
Concept
Every year, the Perrier space reinvents itself to capture the essence of the brand. It fuses the sparkling world of Perrier with the sporting atmosphere of the tournament. This unique encounter is embodied by a wall of four materials: plexiglass and brushed aluminium, clay and a tennis ball covering. The Perrier products are sublimated in transparent bubbles, accentuating their lightness, while a play of graphics and luminous text highlights the dynamic aspect of the brand. The transparent furniture disappears, sublimating the colours, materials and walls for a refreshing and bouncy experience.
Ryder Cup
Pop-up Store
Fitting out a 150 m² shop area
Concept
The Lacoste space in the official Ryder Cup boutique embodies sporting elegance and excellence, values shared by the crocodile brand and the prestigious tournament. Designed with refinement in mind, the space is divided into two distinct areas, one dedicated to men and the other to women, offering a tailor-made shopping experience. Well-arranged shelves, modern podium and fitting rooms provide the ideal setting for discovering and trying on the latest Lacoste collections. An integrated logistics area guarantees optimal management, while ensuring an enjoyable experience for all visitors.
Run Experience
Stand
Creation of a 40 m² stand opened on 3 aisles
Concept
In collaboration with Hopscotch, our teams designed the Orange stand for the Paris Marathon. With its emblematic colours, the stand creates a dynamic and welcoming space for visitors. Designed to hand out race numbers to participants, it also provides an interactive space where visitors can find out about the organisation of the ‘Marathon for everyone’ in the context of the Paris 2024 Olympic Games.
