Pop-up stores
Boost your sales and gain visibility with a pop-up store!
The pop-up store, or “ephemeral boutique”, is a temporary point-of-sale concept that creates a unique and engaging experience for consumers. It’s ideal for :
- Launching a new product
- Celebrating your brand’s anniversary
- Offering a seasonal product
- And so much more!
This format allows you to capture attention, create a buzz around your brand and attract new customers.

L’Architecture Communicante can help you manage the entire communication process for your event :
- Production of your communication media (invitations, flyers, videos)
- Animation design and implementation
- Design and manufacture of personalized goodies
- Management of on-site staff (entertainers, hostesses, etc.)
We coordinate all these elements to ensure the success of your event.
- Concept recommendation
- Design / layout of space
- Screenwriting
- Proposal for an animation device
- Manufacturing
- Installation
- Coordination of service providers

Roland Garros
Pop-up store
34 m² pop-up store opening onto an alleyway
Concept
The Lacoste pop-up store unveils the brand’s new collections, combining elegance, sportiness and excellence. Inspired by permanent boutiques, the space embodies the spirit of tennis and the heritage of Roland-Garros, showcasing products with backlit visuals and a refined design. The project also includes optimum management of storage, maintenance and reassembly, ensuring a fluid and dynamic experience. This pop-up store reflects Lacoste’s values of innovation, comfort and performance, offering an exceptional customer experience.




Roland Garros
Pop-up store
A 12 m² space for the general public located in the main aisle of the stadium
Concept
The ephemeral entertainment area was designed to offer an immersive experience highlighting OPPO’s innovation and the dynamic spirit of Roland-Garros. This area captivated the public with interactive activities and total immersion in the world of tennis. Every moment was relayed in real time on social networks, creating an engaging dynamic. This space embodies OPPO’s elegance and performance, while reflecting the passion and excellence of tennis.



French Open
Pop-up store
75 m² shop opening onto an alley
Concept
The pop-up store at the National Golf of Guyancourt embodies elegance and excellence, values shared by Lacoste and the Open de France. Designed with refinement, it highlights the iconic codes of the crocodile brand, creating an ideal space in which to discover and purchase the latest collections. Combining heritage and modernity, this pop-up store offers a place where passion for golf meets Lacoste innovation for a unique shopping experience.


